The ultimate workbook designed to help travel advisors define, attract, and convert more of your dream clients!

If you have been in business for any amount of time, it’s likely that you have seen the term “ICA” ten million different times. ICA stands for “ideal client avatar” and is just an imaginary person or description of your ideal client or customer. It should define who they are, what they like, how they act, etc. And no matter what stage of business you are currently in, knowing exactly what type of client you are for or not for is helpful and clarifying!